Archive store is perhaps the most famous store in Amsterdam, selling premium baby items. Founded by Anna and Martine in 2015, Archive Store has gathered an eclectic mix of unique objects, especially for our little ones. A selection of both contemporary and designer items, as well as vintage finds.

With ever-expanding collections come significant challenges. Archive Store's former website had performance issues because of corrupted product data and inventory sync problems. We cleaned up their product structure, migrated it to Shopify and supported an implementation on Shopify POS. Shopify's inventory is always in sync with Exact Online, which means no unwanted backorders, no matter if a product is sold online or in-store.

Designing a retail store is quite different from an online store, so we put UX best practices in place for an online optimized customer journey. We added a gift registry to boost performance together with robust automations on Klaviyo, ensuring Archive Store has grown up in this digital world.