Undoubtedly, Shopify's features and tools provide the most scalable solution for our merchants. That doesn't mean it comes without challenges. Shopify allows merchants to create up to 1000 variants per product, which may be a limitation for merchants selling customisable products like Petit Puk. If you are in the market for a beautifully crafted wooden bed for your youngster, you can pick a dream bed out of over 25,000 possible configurations.

We launched Petit Puk's new website with an innovative new UX, boosting mobile conversion to an absolute new height. We build a customiser with conditional logic without the need for a third-party app, ensuring order data and analytics data come in clean and meaningful. An impressive start to a remarkable achievement.